These are not only new brands nor necessarily brands representing products & services I most used and liked. Rather, it is a ranking of brands that I believe maintained the most prominence, prestige, integrity, etc. throughout the '00s (albeit with some degree of personal preference):
1. Google
2. Apple
3. Coca-Cola
4. McDonald's
5. Canon
6. HBO
7. Red Bull
8. Target
9. Nike
10. ESPN
Honorable Mention:
Microsoft, Pepsi, FedEx, Yahoo, AT&T, Vienna Beef, eBay, Duracell, Heinz, Kleenex, Levi's, Energizer, New York Times, Hewlett Packard
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